Delight Your Customers
22
Your Brand, Enlightened
Zen Print offers customers personalized service while
they wait.
By Doug Houser
32
Cathedral Corporation Delivers
Award-Winning Customer Intimacy
Long-time leader in data-driven communications
drives growth with innovative TransPromo and
direct marketing applications.
By Gina Testa
Reduce Costs
14
DME Scores Touchdown with Interactive
Campaign for New York Jets
20
Doing More with Less
Utilizing Duplo’s DC-645 and DF-1000 Folder,
NextGeneration Printing is able to offer its customers
personalized and quality service... with only two employees.
By Diana Salgado
Move More Jobs
12
Unveiling: Innovative High-Speed
Inkjet System
New technology on display at Hunkeler Innovationdays
delivers high-quality color on low-cost papers, reduces
print production costs and improves process cycle time
for expanded high-volume print opportunities.
By Kevin Horey
26
Customer Communications Management:
Take Engagement to a New Level
CCM strives for the perfect blend of multimedia delivery
and relevant messaging to inspire customer interaction
and ultimately capture profits.
By Scott Baker
30
echo’s Capitol Idea Boosts
College Admissions
Cross-media campaign helps Laurel, Maryland-based
college quadruple applications and double admissions
while helping echo grow strategically.
By Karin Stroh
RealBusiness
is published to inform and educate graphic arts and information technology
executives, in-house printing professionals, and marketing and finance executives about the
power and value of networked digital documents through digital printing.
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RealBusiness
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do not constitute an endorsement by RB Publishing Inc. or Xerox. The articles in this magazine
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©2011 Xerox Corporation. All Rights Reserved. XEROX® and XEROX and Design® and
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The Publishing Team
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