Page 6 - RealBusiness Magazine - drupa 2012
Basic HTML Version
6 ·
real
business Spring 2012 Edition
Delight Your Customers
MagnetStreet sets the tone for the dream wedding,
using innovative printing and finishing
By Diana Salgado
With Achievement Packs, the Duke of Edinburgh Award
recipients tout their accomplishments
By Kevin O’Donnell
Reduce Costs
Total Cost of Ownership puts price into perspective
By Mark Johnson
Xerox 1:1 Lab boosts D’Ieteren’s Volkswagen Division’s
marketing ROI, reducing costs and increasing profit
By Shelley Sweeney
Produce More Jobs
Cauliflower Cards exceeds customer expectations and
expands from Christmas cards to year-round offerings of
photo books, yearbooks and school cookbooks
By John Henze
With browser-based Tango, a U.S.-based health
insurance provider is positioned to handle more business
Driving more color added 300 print jobs to dmh,
predicting a strong 2012 print volume
by Kevin Horey
RealBusiness
is published to inform and educate graphic arts and information technology
executives, in-house printing professionals, and marketing and finance executives about the
power and value of networked digital documents through digital printing.
Reprints are available through Scoop Reprint Source 800.767.3263 ext. 144 or
. Copyright ©2012 by RB Publishing Inc. All rights are reserved.
Nothing may be reproduced in whole or in part without written permission from the publisher.
Any correspondence sent to
RealBusiness
,
RB Publishing Inc., or its staff becomes the property
of RB Publishing Inc. Advertisements in this magazine do not constitute an endorsement by
RB Publishing Inc. or Xerox. The articles in this magazine represent the views of the authors
and not those of RB Publishing Inc. and Xerox. RB Publishing Inc. and Xerox expressly disclaim
any liability for the products or services sold or otherwise endorsed by other vendors included
in this magazine.
©2012 Xerox Corporation. All Rights Reserved. XEROX®, XEROX and Design®, DocuColor®,
DocuPrint®, DocuTech®, FreeFlow®, FreeFlow Process Manager®, iGen3®, iGen4®,
ProfitAccelerator®, ProfitQuick®, Xerox Nuvera®, CiPress™ and iGen™ are trademarks of or
licensed to Xerox Corporation in the United States and/or other countries.
Xerox is an Official Sponsor of
Cirque du Soleil
® Touring Shows. The trademark
Cirque du
Soleil
is owned by Cirque du Soleil and used under license. Characters and Costumes are
designed by
Cirque du Soleil
Events®.
The Publishing Team
Publisher
Chad Griepentrog
Editor
Ann Moscicki
Managing Editor
Amanda Armendariz
Advertising
Ken Waddell
608-422-5064
Circulation
Rachel Spahr
Design
Kelli Cooke
Xerox Creative Services/
Global Delivery Center
Tim Dodd, Liz Weller, Tom Cunningham
RB Publishing Inc.
2901
International Lane
Madison, WI 53704-3128
Phone: 608-241-8777
Fax: 608-241-8666
Email:
Web:
Published by RB Publishing in
affiliation with Xerox Experiential
Marketing Services
800
Phillips Road
Webster, NY 14580
