![colorful illustration book](http://images.ctfassets.net/ao073xfdpkqn/38X5rHtbA8IeRrvSvqYkro/a65da7068bcf331433b4d290a74c41b6/colorful_illustration_book__1200x440.jpg)
Hobs Repro Show What's Possible with Iridesse
The Challenge
Designers are facing increased pressure to dazzle and wow, but specialty effects can be expensive and complex, and new technology is often met with resistance. The idiom, “if it ain’t broke, don’t fix it” rings true.
The Solution
After extensive research and in-depth comparisons, Hobs Repro Printing Company migrated to the Xerox® Iridesse® Production Press — the first and only digital press that can print CMYK plus jaw-dropping spot embellishments and stunning metallic hues — in a single pass.
To help designers understand the power of the Iridesse, Hobs worked with Xerox to create invaluable reference tools, including metallic swatch books and Spellbound: A grimoire of magical digital print.
The Results
Increased exposure and training for designers means increased understanding of CMYK+ and the ability to design and execute stunning work.
Hob’s Repro now has the ability to include personalized metallic effects throughout any piece, and can print panoramas, wraparound covers and pullouts, oversized sheets and a wider media range without adding primer or precoating.
Hobs Repro has migrated 80% of their work to the Iridesse.
Together, Hobs Repro and Xerox are raising the bar on what can be achieved and establishing the Iridesse as the new standard in digital print.
![Spiral bound books with brightly colored pages and covers](http://images.ctfassets.net/ao073xfdpkqn/6qU8VVjNwMuiP1LNCbxzCl/0a875062180400dfd976a94d63ac6c9b/printed-bound-book-samples-1200x628.jpg)
Graphic and Print Design Brilliance
Get your graphic and print designs to stand out and be noticed with embellishments, metallic inks and CMYK plus effects through digital color printing.
Weiterführende Artikel
Britische Druckerei verwirklicht hochwertige Projekte und senkt gleichzeitig die Belastung für die Umwelt
Rapidity steigert Effizienz und Vielseitigkeit mit Iridesse®-Produktionsdrucksystemen von Xerox®.
Verbesserte Schülermotivation
Erfahren Sie, wie die Xerox® Baltoro® HF Inkjet Press der DCMO BOCES dabei hilft, fesselndere Lerninhalte anzubieten und gleichzeitig erhebliche Kosten einzusparen.
„Print That Matters“ mit digitaler Veredelung
Druckveredelung ist schon lange nicht mehr nur Luxusmarken vorbehalten. Erfahren Sie, wie Print Panther mit digitaler Veredelung Druckerzeugnisse herstellt, die Wirkung zeigen.
Power Up Your Production Print Profitability
Our infographic provides an at-a-glance look at the latest industry intelligence to help put your production print operation on the path to profit and growth. Download it now.
How Print Service Providers Can Drive Profitability
Download our checklist to help you stay ahead of industry headwinds and be more profitable while managing the shift toward shorter, faster turnaround jobs.
Getting Started with Xerox® FreeFlow® Core
Join our Xerox virtual webinar to help streamline your pre-press workflow and say goodbye to touchpoints and bottlenecks.