Insights
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![A smiling woman looking at mail in a post office](http://images.ctfassets.net/ao073xfdpkqn/63dozQsjifcxeJWtX9kNWE/6052b4baa0db13bcf0d77a0c3a982441/effective-direct-mail-hero-1200x440.jpg)
Production Print
It’s an age-old debate: direct mail versus email marketing.
Article
May 3, 2021
![Coworkers looking at a tablet, at a desk covered with colorful print samples](http://images.ctfassets.net/ao073xfdpkqn/3aIlKiBb2iHbzXXjGocuRX/f72b1726f70aeceb9e51a1511b9557ca/surprise-customers-hero-1200x440.jpg)
Production Print
Many print shops are sensibly looking to establish themselves higher up the value chain—beyond print and into marketing services.
Article
May 3, 2021
![Xerox Versant 180 Press](http://images.ctfassets.net/ao073xfdpkqn/4iflN9Je5TsCxpFYWPtaV4/033ef6364655e4a020e838f5cb5f8aa5/Versant-180-Printegra-1200x440.jpg)
Production Print
How adopting advanced print technology can help your bottom line.
Guide
May 3, 2021
![brilliant colorful bookcover](http://images.ctfassets.net/ao073xfdpkqn/3S9IDmERIYd786nKfOzc6X/536d606f167ab5166165b306e5c40556/brilliant-colorful-bookcover-overlay-2400x1600.jpg?w=1200&h=801)
Production Print
Discover creative print examples and ideas for graphic and digital design, with vivid color and print effects available with Xerox Beyond CMYK inks and toner.
Case Study
May 3, 2021
![Happy woman opening mail](http://images.ctfassets.net/ao073xfdpkqn/4SyfAPMS3M0dkafmLlIivo/46ee05b9a6cf2e1658bd685f34fb2c2b/person-opening-direct-mail-hero-1200x440.jpg)
Production Print
Learn more about how triggered direct mail marketing solutions can capture the attention of prospects and drive customer actions with personalized messaging.
Infographic
May 3, 2021
![Brightly colored books](http://images.ctfassets.net/ao073xfdpkqn/1FJXqjShpwYeRpnr7Jkbuw/b9172592f5ea28ccc090d3bbd7551d3f/eBook_pub_hero_1200x400.jpg)
Production Print
Digital printing is revolutionizing the entire book publishing supply chain.
Guide
May 3, 2021
![man with artwork](http://images.ctfassets.net/ao073xfdpkqn/3kiwy82YunmKn0EplS4qVz/c46e7fb153ee2787474cc66496baaeb0/man-with-artwork-1200x440.jpg)
Production Print
At Xerox, scientists have been working hard to make fluorescence available in printed form, through toner.
Article
May 3, 2021
![glitter white teeth smile](http://images.ctfassets.net/ao073xfdpkqn/E0P7BBCtuqXKI7Ayh6Dq6/99efb69e4cfff7904508baad042bc50f/glitter-white-teeth-smile-1200x440.jpg)
Production Print
The color white can symbolize many emotions, from peace to hope to newness and a fresh start. The science behind printing it is no less complex.
Article
May 3, 2021
![metallics women headress blackandwhite](http://images.ctfassets.net/ao073xfdpkqn/2XVKTW3aTTdsD0Vwqb6sqC/c1e2210b472ba3726aa00685df5d728d/metallics-women-headress-blackandwhite-1200x440.jpg)
Production Print
Through the generations, metallic colors have influenced and reflected the culture.
Article
May 3, 2021