Skip to main contentClick to view our Accessibility Statement or contact us with accessibility-related questions.
Contact usFind a Local Dealer

Ramp up to triggered direct mail and take personalisation to new heights.

Today, retailers and brands must connect with customers in meaningful ways. Triggered direct mail helps marketers become clutter busters by using data to create personalised communications based on previous actions.

Innovations in inkjet production technology, workflow automation and personalisation software make it easier than ever to drive additional revenue through triggered direct mail.

Key Stats and Opportunities

Customer Lifecycle Trigger Points. Abandoned Cart. Landing page Visit. Call center query. Loyalty Membership. Content download. New customer. Event attendance. Product demo. Inactive account. Seasonal behaviors

Triggered direct mail automation complements omni-channel strategies and serves all stages of the customer lifecycle.

Graphic showing email be distributed to a people on an individual basis

79% of companies that exceeded revenue goals have a documented personalisation strategy.1

Thumbs up 5.1%. Thumbs down 0.6%.

Direct mail has response rates up to 5.1% vs 0.6% for digital.2

Triggered direct mail may have a higher cost than some digital channels, but it’s worth it. It’s a familiar and easy way to drive action and growth.

Three line-graphic representations of people next to the text 88%

88% of U.S. marketers reported seeing measurable improvements due to personalisation — with more than half reporting a lift greater than 10%.3

A graphic of a mailbox with an envelope

81% of Americans still open their daily mail while blocking out most digital messages.4

  1. USPS Mail Moments: 2016 Review, March 2016.

  2. DMA Response Rate Report 2017, Direct Marketing Association, 2017

  3. Evergage, 2017 Trends in Personalization

  4. A Marketer's How-To (and Why-To) Guide to Using Direct Mail

Happy woman opening mail in a post office

Direct Marketing

With innovations in print technologies, workflow automation and personalization, marketers are re-embracing direct mail.

Featured Technology

Xerox® Baltoro® HF Inkjet Press

The Xerox Baltoro HF is no longer sold as new.

XMPie® Personalised Communications

The leading technology for engaging your audiences with personalised, relevant communications across print and digital media touchpoints.

Related Articles

  • Iridesse print samples

    Virtual Designer Training: Xerox Adaptive CMYK+ Kit

    Use popular digital embellishment techniques in your designs with adaptive CMYK+ kits on the Xerox Versant and Xerox PrimeLink Production Press

  • Iridesse Calendars

    Xerox® Iridesse® Presses: Empowering Clients with On-Demand Printing

    See how Xerox® Iridesse® Presses helped a client meet complex client needs with on-demand printing, exact quantities, and specialty embellishments, all while maintaining high standards.

  • Iridesse print samples

    Xerox Iridesse Virtual Designer Training

    Add popular digital Beyond CMYK embellishments to your projects when using the Xerox Iridesse Press.

  • Print user making copies at an MFP

    Combatting the Top five Production Operation Cost Drivers

    Discover effective strategies to combat the top five production operation cost drivers in digital printing. Learn how to optimise your production processes and reduce costs with expert insights from Xerox.

  • Bill Fishman and Hilary Huaman, co-owners of Rapid Press, holding print samples from their Xerox Iridesse Production Press

    Rapid Press and Xerox: Building Success Together for over 30 Years

    Discover how Rapid Press enhanced client satisfaction and productivity with the Xerox® Iridesse® Production Press and gold speciality toner, delivering high-quality, consistent prints that exceed expectations.

  • Staff of Pronto Reproductions with their Xerox Iridesse Production Press

    40 Years Strong: Pronto Reproductions and Xerox Forge a Resilient Partnership in a Shifting Market

    See how the partnership between Pronto Reproductions and Xerox continues to drive agility and growth in a shifting market with the Xerox® Iridesse® Production Press.

Share