Skip to main contentClick to view our Accessibility Statement or contact us with accessibility-related questions.
colorful illustration book

Hobs Repro Show What's Possible with Iridesse

The Challenge

Designers are facing increased pressure to dazzle and wow, but specialty effects can be expensive and complex, and new technology is often met with resistance. The idiom, “if it ain’t broke, don’t fix it” rings true.

The Solution

After extensive research and in-depth comparisons, Hobs Repro Printing Company migrated to the Xerox® Iridesse® Production Press — the first and only digital press that can print CMYK plus jaw-dropping spot embellishments and stunning metallic hues — in a single pass.

To help designers understand the power of the Iridesse, Hobs worked with Xerox to create invaluable reference tools, including metallic swatch books and Spellbound: A grimoire of magical digital print.

The Results

  • Increased exposure and training for designers means increased understanding of CMYK+ and the ability to design and execute stunning work.

  • Hob’s Repro now has the ability to include personalized metallic effects throughout any piece, and can print panoramas, wraparound covers and pullouts, oversized sheets and a wider media range without adding primer or precoating.

  • Hobs Repro has migrated 80% of their work to the Iridesse.

  • Together, Hobs Repro and Xerox are raising the bar on what can be achieved and establishing the Iridesse as the new standard in digital print.

Read the Hobs Repro case study

Spiral bound books with brightly colored pages and covers

Graphic and Print Design Brilliance

Get your graphic and print designs to stand out and be noticed with embellishments, metallic inks and CMYK plus effects through digital color printing.

Related Articles

  • Staff of Pronto Reproductions with their Xerox Iridesse Production Press

    40 Years Strong: Pronto Reproductions and Xerox Forge a Resilient Partnership in a Shifting Market

    See how the partnership between Pronto Reproductions and Xerox continues to drive agility and growth in a shifting market with the Xerox® Iridesse® Production Press.

  • Interconnected colorful dots representing a diagram of an atom

    Spectrum Print Plus – The Business of Colour, Clients, and Commitment - Xerox

    “After months of rigorous evaluation, the clear winner had been right in front of us all along—it was the Iridesse!”

  • Bill Fishman and Hilary Huaman, co-owners of Rapid Press, holding print samples from their Xerox Iridesse Production Press

    Rapid Press and Xerox: Building Success Together for over 30 Years

    Discover how Rapid Press enhanced client satisfaction and productivity with the Xerox® Iridesse® Production Press and gold speciality toner, delivering high-quality, consistent prints that exceed expectations.

  • Iridesse print samples

    Virtual Designer Training: Xerox Adaptive CMYK+ Kit

    Use popular digital embellishment techniques in your designs with adaptive CMYK+ kits on the Xerox Versant and Xerox PrimeLink Production Press

  • Print user making copies at an MFP

    Combatting the Top five Production Operation Cost Drivers

    Discover effective strategies to combat the top five production operation cost drivers in digital printing. Learn how to optimise your production processes and reduce costs with expert insights from Xerox.

  • Iridesse print samples

    Xerox Iridesse Virtual Designer Training

    Add popular digital Beyond CMYK embellishments to your projects when using the Xerox Iridesse Press.

Share