Direct mail campaigns still work.
Read this independent customer story for a real example.
Direct Mail Campaign Delivers Over 2,200% ROI
Listening to some marketers, it would be easy to think that all direct marketing was email these days. But hard-copy mail still has its place, especially when it can be personalized and is well-integrated with a web site.
Partou Childcare is a Netherlands-based childcare company whose revenue was threatened by declining subsidies from the government. They needed to enrol new children, and that meant reaching new parents with a message that would resonate enough for them to respond.
The campaign executed by Jubels, a Xerox Premier Partner, delivered an ROI of over 2,200%, based on new enrolments. Key to its success were:
Sourcing of high quality mailing lists of new parents, close to Partou’s locations.
Using the name of the child or family to spark initial engagement
Providing a personalised map of the route from the family home to the nearest Patou location – this was practical information that is key to parents’ decision-making process
Having an incentive to respond – who doesn’t want the chance to win an iPad?
Making response easy with PURLs and QR codes
Read the independent Customer Story, produced by PODi, to learn how and why the campaign worked.
Who’s who?
Jubels b.v. is a marketing communication service provider and printing company in Amsterdam, and a leading Xerox Premier Partner. With more than 110 years of experience in the Graphic Arts and Communications industry, they offer their customers effective, on-demand, integrated cross-media communications.
The Xerox Premier Partners are the world's leading printing companies in digital printing, with 730 members in 48 countries on six continents. Each Premier Partner is an expert, among the most advanced in digital printing in their country.
PODi is a global, member-supported not-for-profit organization. Its goal is to drive demand for marketing applications powered by digital print & help members build successful digital print businesses.
Direct Marketing
With innovations in print technologies, workflow automation and personalization, marketers are re-embracing direct mail.
Related Articles
Create “Print That Matters” with digital embellishments
Embellishments are no longer just for luxury brands. Learn how Print Panther use digital embellishments to create "Print that people keep".
Improved Student Engagement
See how using Xerox® Baltoro® HF Inkjet Press helps school DCMO BOCES deliver more-engaging educational content while saving significant costs.
Solving Print's Pain Points
Explore the latest trends and solutions in print operations with Printweek’s special supplement, sponsored by Xerox. Gain insights into digital transformation, efficiency, and sustainability for your print business.
UK printer delivers high-value projects while lowering environmental impact
Rapidity gains efficiency, versatility with Xerox® Iridesse® Presses
Getting Started with Xerox® FreeFlow® Core
Join our Xerox virtual webinar to help streamline your pre-press workflow and say goodbye to touchpoints and bottlenecks.
Power Up Your Production Print Profitability
Our infographic provides an at-a-glance look at the latest industry intelligence to help put your production print operation on the path to profit and growth. Download it now.