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![A smiling woman looking at mail in a post office](http://images.ctfassets.net/ao073xfdpkqn/63dozQsjifcxeJWtX9kNWE/6052b4baa0db13bcf0d77a0c3a982441/effective-direct-mail-hero-1200x440.jpg)
Production Print
It’s an age-old debate: direct mail versus email marketing.
Article
3 May 2021
![Coworkers looking at a tablet, at a desk covered with colorful print samples](http://images.ctfassets.net/ao073xfdpkqn/3aIlKiBb2iHbzXXjGocuRX/f72b1726f70aeceb9e51a1511b9557ca/surprise-customers-hero-1200x440.jpg)
Article
3 May 2021
![Xerox Versant 180 Press](http://images.ctfassets.net/ao073xfdpkqn/4iflN9Je5TsCxpFYWPtaV4/033ef6364655e4a020e838f5cb5f8aa5/Versant-180-Printegra-1200x440.jpg)
Production Print
How adopting advanced print technology can help your bottom line.
Guide
3 May 2021
![brilliant colorful bookcover](http://images.ctfassets.net/ao073xfdpkqn/3S9IDmERIYd786nKfOzc6X/536d606f167ab5166165b306e5c40556/brilliant-colorful-bookcover-overlay-2400x1600.jpg?w=1200&h=801)
Production Print
See how creatives and clients are excited by the advanced colour from Xerox digital presses in these digital printing examples. Submit your work or request a sample.
Case Study
3 May 2021
![Happy woman opening mail](http://images.ctfassets.net/ao073xfdpkqn/4SyfAPMS3M0dkafmLlIivo/46ee05b9a6cf2e1658bd685f34fb2c2b/person-opening-direct-mail-hero-1200x440.jpg)
Production Print
Learn more about how triggered direct mail marketing solutions can capture the attention of prospects and drive customer actions with personalised messaging.
Infographic
3 May 2021
![Brightly colored books](http://images.ctfassets.net/ao073xfdpkqn/1FJXqjShpwYeRpnr7Jkbuw/b9172592f5ea28ccc090d3bbd7551d3f/eBook_pub_hero_1200x400.jpg)
Production Print
Publishers are using digital printing to rewrite the book on how to thrive in publishing and realise the overall advantages that digital transformation brings.
Guide
3 May 2021
![man with artwork](http://images.ctfassets.net/ao073xfdpkqn/3kiwy82YunmKn0EplS4qVz/c46e7fb153ee2787474cc66496baaeb0/man-with-artwork-1200x440.jpg)
Production Print
At Xerox, scientists have been working hard to make fluorescence available in printed form, through toner.
Article
3 May 2021
![glitter white teeth smile](http://images.ctfassets.net/ao073xfdpkqn/E0P7BBCtuqXKI7Ayh6Dq6/99efb69e4cfff7904508baad042bc50f/glitter-white-teeth-smile-1200x440.jpg)
Production Print
The colour white can symbolise many emotions, from peace to hope to newness and a fresh start. The science behind printing it is no less complex.
Article
3 May 2021
![metallics women headress blackandwhite](http://images.ctfassets.net/ao073xfdpkqn/2XVKTW3aTTdsD0Vwqb6sqC/c1e2210b472ba3726aa00685df5d728d/metallics-women-headress-blackandwhite-1200x440.jpg)
Production Print
Through the generations, metallic colours have influenced and reflected the culture.
Article
3 May 2021