Relevancy requires constant visibility.

Increasing your visibility goes beyond telling your organization about what you can do — it means engaging them in ways that make it easy to remember your capabilities and forget the competition. These strategies will help you stand out, insource more work and position your in-plant as the best and only option.

As a partner committed to your success, Xerox has ideas to help you promote your capabilities in the right way, at the right time and to the right people within your organization. Here’s how:

Timing is everything.

Everyone likes to feel special and know that they’re being thought of. Important dates such as birthdays and holidays are a great opportunity to create hype and stay connected. Send personalized birthday cards, a customized calendar with tips and tricks, and other material to highlight your services in a unique way. And what better way to stay top-of-mind than to stay on your customers’ desks?

Lunch and learn.

You don’t literally have to break bread with your coworkers to educate them on all you have to offer. Consider a bring-your-own if-office lunch and learn, or have lunch delivered to those working remotely. In addition to creating critical awareness around your capabilities in a fun, easy-to-digest way, this will provide an opportunity to promote giveaways and build stronger, more personal lines of communication with other departments to encourage engagement.

Host a virtual open house or demo.

Seeing is believing, and a virtual open house or a customer appreciation event is an excellent way to get eyes and hands on your best work in real time and allows you to position your shop as a value-added partner, not just a fulfillment provider. To stand out from other virtual events, make your open house more memorable with:

Hard copy personalized invites for each attendee printed with specialty effects
Share app samples that shatter expectations of what’s possible
Live Q&A or panel discussion about how print can work with digital media
Branded “thank-you for attending” gifts delivered after the event

Be proactive and creative. Thinking of unexpected ways to connect with your customer and show you understand their pain points. You don’t have to do it alone — use our Guide to Proving Your Value to create a game plan. Take advantage of our business development resources to stay relevant, informed and a step ahead of outside competitors.