
Sentinel Satisfaction Assurance System
Drive customer satisfaction with actionable feedback. Streamline your customer communications objectives. Streamline your company’s customer interface.
The Xerox® Sentinel Satisfaction Assurance System is an intuitive Service as a Software (SaaS) business tool designed to enhance your existing customer service by providing your team with actionable feedback from customers in real time. Sentinel not only gives end users the ability to weigh in on products and services when prompted but also allows them to ask questions, identify potential issues, and make comments or suggestions as they arise. Every response Sentinel receives activates a live feedback loop with your team that facilitates problem resolution and prioritizes customer satisfaction.

Turn evaluation into opportunity. Whether feedback is positive or negative, what matters is what you do with it. Sentinel allows you to tap into and make the most of the customer experience, as it allows you to:
Assure satisfaction rather than just measure it
Identify needs, issues and opportunities across your enterprise
Ensure open lines of communication with end users
Collect uncensored customer feedback and organize it in one place
Provide customers with a channel for employee recognition
Keep potentially damaging feedback off social media
Encourage customer engagement
Improve the experience your customers have with your organization
Foster brand loyalty
Strengthen your team’s customer focus and responsiveness
Drive renewals, referrals and company growth
Sentinel is an invaluable tool across a range of businesses, institutions and professions. In fact, the possibilities are endless. Wherever you see room to improve, Sentinel can help by identifying your organization’s strengths, weaknesses and potential growth areas.
Here are just a few of the places Sentinel can make a difference.
Higher education. Make your college or university more attractive, and therefore more competitive, by getting honest feedback from students and faculty via Sentinel and acting on it.
Retail products and services. Customer satisfaction is never optional, which is why capturing feedback on store, website and dealership offerings is essential. Sentinel lets end users speak to you and lets you respond to them—directly.
Science and technology. Retain the best and brightest people in your research facility or lab by listening to what they have to say and creating a better work environment for them.
Using Sentinel in your workplace is easy, affordable and time-efficient. A Sentinel subscription includes:
Free 60-day trial
Setup of your company’s console and designated-user logins
Live online console user training for your staff
Survey customization with your company logo and customer comment details
Dispatch of scheduled or one-time surveys to customers
Creation of electronic problem tickets for your staff
Reminders to staff of outstanding customer problems until they are resolved
Online, real-time access to customer satisfaction metrics
Data protection and privacy assurance (Sentinel is GDPR-compliant)
Technical and customer service support