Good news for folding cartons:

As retailers and brands from big box brick and mortar to out-of-home online businesses compete for consumers’ attention and dollars, folding cartons take on a more powerful role as a marketing tool — driving the trend towards shorter runs and print on demand.

Just as Ecommerce revolutionised retail, the pandemic revolutionised Ecommerce with an explosion of small-scale businesses selling through online storefronts on places like Amazon Marketplace, Shopify, Etsy and eBay. These entrepreneurs have unique needs that only digital print can meet, such as cost-effective short runs and quick turnarounds, with customised embellishments that make their packaging stand out from the big brands.

As the final touchpoint a brand has with the customer as well as the first impression a consumer has with the product, the unboxing is key to driving loyalty. With advances in technology and short-run digital print, creating a personalised and memorable unboxing experience is only limited by your imagination.

And we’ve got everything you need to get in on it. From the Xerox^® iGen^® 5 Press, Beyond CMYK and Xerox^® Speciality Imaging fraud deterrent technology to personalisation and versioning and web-to-print solutions. All customisable in one brilliant, scalable package.

The Xerox^® iGen^® portfolio represents the most widely adopted range of digital folding carton printing solutions in the market. The reason? Xerox combines the advantages of digital print – including quality, speed, colour accuracy and economics — with automated pre-press and digital finishing solutions. The result is the ability to deliver short runs, versioning and customisation that can make every carton unique — providing big value to brand owners and folding carton converters.